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    首頁 > 技術支持 > > 互聯網+時代下的網絡推廣

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    互聯網+時代下的網絡推廣
    • 作者:admin
    • 發表時間:2018-10-12 15:15
    • 來源:未知

    一、首先體現下網站的現有數據,通過站長工具可以查詢(權重值,站內外的收錄,預javascript預估流量,站齡等等)關鍵詞詞庫等,服務器的使用情況等,通過這些數據可以大體得知這個網站優化的情況。


    二、分析網站的定位和市場的分析,以及盈利模式。比如www.intelyex.com  通過瀏覽網站能得知是以APP開發和微信開發為主,是通過產品的推廣來盈利的,市場競爭對手不多,但是產品范圍具有局限性,因此我們就可以通過產品化進行推廣。通過以上分析大致可得知網站的定位。

    三、關鍵詞選取的是否合理,關鍵詞要具有相關性,根據上面網站的核心詞就可以是APP開發,所以要根據網站的核心產品來擴詞。每個頁面得關鍵詞的密度在2%-8%。


    四、網站的TDK分析,主頁,欄目頁,內容頁的選取。T:標題 3-5個核心詞  D:描述,寫一段話來描述網站,控制在100字內,K:關鍵詞5-10個核心詞,欄目頁的TDK可以通過頁面得內容開設置。


    五、站內URL的分析,首選域(301)網址的路徑(絕對路徑)網站的表現形式(動態形式)死鏈的分析(404)robot文件屏蔽網址的相關性。


    六、留診斷頁面是否做404頁面,如果有死鏈接的話可以自動直接跳轉到網站首頁,減少客戶的流失。


    七、網站是否添加合理的sitemap,sitemap地圖是把網站中所有的鏈接匯總到一個頁面當中去,雖然很少會有人去點擊,但有助于百度蜘蛛的快速抓取,


    八、檢測網站robot文件的合理性。屏蔽網站當中沒用的文件,比如網站中的一下插件,下載是保存的文件,安裝文件等都可以屏蔽掉,加快百度蜘蛛的抓取。


    九、網站,圖片視頻等是否加ALT 屬性,因為百度是不會識別圖片和視頻的,這時給圖片或視頻添加和文字屬性比如給一張圖片添加APP開發,百度蜘蛛就會認為這個圖片就是一個關鍵詞,這樣能很好的增加關鍵詞的密度


    十、內容頁面鏈接,內容頁是否更新。錨文本的布局。每篇文章保證4個關鍵詞左右,一篇文章設置一個錨文本并指向網站當中去。

    十一、友情鏈接的交換,保證行業相關,收錄相當的網站,最好是主頁換職業,不要用內頁換主頁,除非對方網站權重很高,保持在20個友情鏈接。


                                                                                    原文出處www.intelyex.com     APP開發公司 千翼科技

     


    上一篇: 千翼科技之APP開發基本知識

    下一篇: APP開發你一定要避開的那些坑!

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