Top/Business/Marketing and Advertising/Micromarketing
Micromarketing :
Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
71 web sites matced for Micromarketing
Postcodes Across Europe
A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.

Consodata
Consodata supply one of the two large lifestyle databases in France. They also have operations in Spain, Germany and the United Kingdom.

Institute national de la Statistique et des Etudes Economiques
INSEE run, amongst other things, the French census. They provide data for the smallest local areas allowed by French data protection laws. They also run the company register, SIRENE giving information about numbers and categories of businesses across France.

Joint Industry Committee for the Regional Press - United Kingdom
Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.

CACI Limited
Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.

The Global Gazetteer
AllM marketing provide locational codings for most towns and cities in the world.

Demographics Now
Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.

Claritas Connect
Internet-based customer targeting solutions and market analysis. USA Demographic and business data.

Larkspur Data Resources
Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.

Power Marketing, Inc.
Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.

Experian
Credit referencing and consumer targeting for the USA and other countries

Claritas / NDL
Demographic reports for the USA available. also a range of other marketing data

FreeDemographics.com
Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data

US Consumer Behavior Data
Consumer behavior data at the national, regional, and local market level (i.e. by U.S. city, county).

Zipm.com
Direct Marketing. Demographic searches throughout the U.S., by street ranges, zipcodes, or longitude and lattitude.

MicroGIS
Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.

Ricercar, Inc.
Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.

Altavision Geographics
Business Geographics services (custom maps, market analysis, and reports

Looking Glass
Consumer segmentation for the USA using a classification of households - Cohorts.

Godin Marketing
Database marketing solutions and market research,in USA, Canada and South Korea.

Retail Locations UK
Retail Locations has a comprehensive database of multiple retail outlets in the United Kingdom.

Evox Facilities
Catalogue offering UK postcode files and business addresses.

Geodemographics Knowledge Base
An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.

Insight out of Chaos
A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.

Consumerdata sp. z o.o.
Lifestyle Database procurement, database management and Direct Marketing services in Central Europe

Adhoc Solutions
Geomarketing services in Belgium

Media Networks. Inc.
Local Adverts in national magazines.

Keenote Marketing
Market analysis, demographics, market segmentation, direct marketing and media selection services.

PMD Advisory Services
Provider of market data and customized demographics especially for the senior living industry. Provides project feasability consulting, demographic data, mapping and GIS, and online searchable databases.

Gfk Regionalforschung
Micromarketing division of one of the world's largest market research organisations.

InSite
GIS tools for spatial planning, customer targeting, consumer analysis and territory planning.

GMAP Consulting Limited
Provide market intelligence and decision support solutions to global retail organisations.

Marketview Limited
Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.

Empower Geographics
Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.

MarketPoint: Business Mapping
Uses Microsoft MapPoint technology to provide business mapping solutions, to meet the geomarketing, customer service and logistical needs of medium sized businesses in Europe.

DecisionWhere, Inc
Demographic reports and maps for US site selection.

Pacific Micromarketing
Marketing research company specializing in Australian customer data, market information and targeting programs.

A1 Analytics
Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.

Claritas
Customer targeting solutions for automotive, communications, financial services and utility companies.

DCD Marketing
Direct demographic and marketing services. Generates product exposure throught exposure through a grass roots understanding of local and regional communities.

Get Relevant
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.

Passage Events and Promotions
Seattle based firm specialized in targeted product exposure for special events and field marketing programs.

Proactive Target Marketing: Rethinking Your Business Strategy
Article discussing the benefits of developing a targeted marketing strategy.

Sunflower Group
A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.

Target Marketing, Inc.
Offers target marketing, statistical and consulting services.

Target Marketing of Santa Barbara
Information on workshops, books, and consulting services.

Target Marketing USA
Database marketing and voicemail broadcasting for political candidates and campaigns.

Upper Quadrant
Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.

ORC Data Services
UK organisation providing information on analysing customer loyalty, branch location, or making turnover forecasts.

AZ Direct Marketing
The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany. [German/English]

Georgia 2000 Information System
Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.

Eureka Facts
A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.

Demographics Plus
Offer databases of demographic, climate and population information for use in analysis and mapping software.

Hudson Molino
Online access to demographic and population information by state, county or zip code.

Weiss Micromarketing Group
Offering target marketing services such as; customer segmentation, , trade area analysis, database management and direct marketing.

Geoscape
Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog

Retail Locations Australia
Reports on population, housing, expenditure, retail competition and shopping centres for Australia.

Church of the Customer
Weblog about word of mouth, customer evangelism and citizen marketers.

Word of Mouth Marketing Association (WOMMA)
The official organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.

Viral & Buzz Marketing Association
An international group for the development, validation and promotion of consumer-oriented marketing trends and techniques.

Statistics Finland
Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.

Catosphere
An online US demographic reporting and mapping tool for business people in presentation-ready format.

Pathfinder Solutions
Pathfinder Solutions analyse customer and market information to help clients in Australia and New Zealand understand what customers are doing now, and to predict how they are likely to behave in the future.

GEO Solutions
Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.

Passage Events and Promotions
Seattle based firm specialized in targeted product exposure for special events and field marketing programs.

Get Relevant
An aggregator and distributor of on-line free samples, trials, memberships, and discounts over the Internet through a network of web site partners.

Experian
National consumer credit bureau and business credit reporting service.

Microgis
Entreprise spécialisée dans la fourniture de services liés au géomarketing et aux systèmes d'information géographique (SIG). [trilingue français/anglais/allemand].

AZ Direct GmbH
Die Leistungspalette reicht vom Listbroking und Adressmanagement über Data Mining bis hin zu Lettershop-Aufgaben und Responseerfassung. Mit Infos zum Unternehmensnetzwerk, einer Presselounge sowie einem Online-Shop. [D-33311 Gütersloh]

Target Marketing USA
Database Marketing and Voicemail Broadcasting for Political Candidates and Campaigns

GetRelevant Network
Aggregator and distributor of on-line free samples, trials, memberships and discounts over the Internet through a network of website partners.

 
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