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Top/News/Media/Media Literacy/Music |
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Music : |
| This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture. |
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13 web sites matced for Music |
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University of Oregon Media Literacy Online Project: Media Literacy Review
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Lists scholarly articles on popular music and understanding contemporary music from a media literacy perspective.
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Music Video Bibliography
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A list of books, articles, and sources for the study of music video and its place in consumer society.
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GoListenLive.net: Indie Bands and Guerilla Marketing
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Very basic music marketing advice. Short and to the point. By James Blakely
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Earshot Media
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Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.
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Writing Better One-Sheets by Jett Black
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ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
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IndiaStar: Why MTV Digs India?
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Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.
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Frontline: The Merchants of Cool
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Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
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Houghton Mifflin - Case 1: MTV Versus Viva-TV
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An academic study of case in Europe.
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Marketing Factory
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Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in frames. Based in Venice, California.
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Diva DJs
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Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to become a girl DJ.
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Stanford Online Report - Rock & Roll: Does it influence teens behavior?
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A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
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University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power
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Australian academic Sarah Baker's research into teen girls, music, and dance.
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ACLU Briefer: Music under Siege
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Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics."
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