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ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense
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Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers.
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BizReport: Gator Chomps First, Sues Internet Advertising Bureau
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Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.
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c|net Tech News: Nobody's going to skin this Gator
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Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites.
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Forbes.com: Gator's Legal Feud Means Big Publicity
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Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.
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San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites
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Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites.
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Wired: Guerrilla Ad Banner Battle Looms
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Report on the legal battle between the Interactive Advertising Bureau and Gator.
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EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites
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Examines Gator and other applications that insert ads or otherwise alter third party web sites.
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c|net Tech News: Gator rushes to court over ad technology
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Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.
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InternetNews: Gator.com Sues IAB
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Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology.
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c|net Tech News: Software replaces banner ads on top sites
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Gator offers pop-up ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad.
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InternetNews: IAB Lawyers to Recommend Action Against Gator.com
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Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade Commission.
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CNN: What's fair in online love and ads?
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Explains how Gator's software works, the controversy surrounding it, and how to remove it.
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PCWorld: Consumer Alert: Stealth Ad Invasion
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Don't look now, but your computer may be harboring software that lets unwanted advertising in.
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ClickZ: The Scum of the Web
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General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system.
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USA Today: Spyware watches where you surf
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Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.
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ThiefWare.com: Gator Data Sheet
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Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited.
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c|net Tech News: Web surfers brace for pop-up downloads
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Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
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Slashdot: A New Low for Web Advertisers: Pop-Up Downloads
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Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.
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ZDNet News: Gator sued over pop-up ads
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Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized advertising on their site's.
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Wired: Judge Takes a Bite Out of Gator
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Discusses preliminary legal injunction against Gator.
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Documentation of Gator Advertisements and Targeting
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Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.
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news.com.com - Overture Signs Deal With Gator
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Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.
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High-search-engine-ranking.com - Overture to Partner with "Scumware"
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Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp.
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Traffick.com - Kicking the Gator Software Habit
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Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software.
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Adage: Online Ad Vendor Gator Changes Name
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Rebranded as Claria Corp.
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Gator's EULA Gone Bad
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By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).
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